- Engagement
- Executive 1:1, then ongoing build advisory
- Their Clients
- 4 on the app
The Problem
- Running two businesses, one ecommerce and one service-based, while parenting four-year-old twins. The mental load across her own businesses, her clients' businesses and her personal life had become the constraint on capacity.
- Had used AI chat tools for years but was stuck in what she called a perpetual prompt loop - no time saved, no brain space recovered, and outputs she described as mediocre at best.
- Kept putting off learning it properly, assuming it meant hours of courses before any of it paid off, and doubted she could build anything significant with AI at all.
The Solution
The Outcome
- Over 50 fully custom skills, converted into a plugin and shipped on GitHub, with no prior development experience.
- A private, password-protected application her clients log into, running on Claude Sonnet through the Anthropic API, her own frameworks, and each client's business context. In her words it is an implementation partner, a private tutor, a pressure-testing strategist and a mindset coach, covering everything from copywriting to ad optimization to reading marketing efficiency against the business financials, available at 10pm on a Tuesday when she is not in her inbox.
- It updates itself on a schedule, so what her clients work with tracks how she is currently advising them rather than freezing on the day it shipped.
- Went from Claude novice to operating at a level she describes as top 0.1% for sophistication and efficiency, in two months. Her summary: she never starts from a blank page, never relies on memory, and never had to lower her standards.
- Four of her clients now work inside the app. She puts the time it gives back at roughly five hours a week on client questions alone, plus another five every time she onboards someone new.
- It changed what she can sell. Her signature engagement needs a minimum monthly retainer and her own hours in the room; the app made a lower tier possible that does not trade dollars for hours. Her own estimate is that she can now support five times the clients she used to, including smaller brands that could never have afforded the original offer.
- None of it required her to learn to code. The technology was never the bottleneck. Knowing which of her frameworks were worth building into a system was, and that was the part her own expertise already answered.
“I realized that instead of being on the receiving end of AI's generic frame of reference, I can make a setup where AI is on the receiving end of MY frameworks and expectations. She essentially showed me how I could make Claude a mirror-image of my own mental maps.”
Gabi Day, CEO + Founder, Bright Body
Read the full testimonial
Working with Nicole is the best business decision I made in the last 2 years, hands down. I run two businesses - one ecommerce and one service-based - and I’m a mom to four year old twins. The mental load of my own businesses, clients’ businesses, and my personal life was killing my capacity and I felt like I was dropping the ball on something on a daily basis.
I had been using AI chats for a few years to pressure test some assumptions and help me with editing and drafting written content, but I was in a perpetual prompt loop and really wasn’t saving any time or brain space, plus the outputs were mediocre at best.
I knew I needed to learn more about how to use it intelligently but I kept putting it off, thinking that it would mean several hours in front of the Anthropic courses and then trying to make time to implement. I was honestly pretty skeptical that I could make something game-changing using AI, since most of what I had been doing wasn’t that great.
It felt like AI was so disconnected from my existing knowledge and years of experience, and its output was never meeting my high expectations for what would be public or client-facing.
But after one session with Nicole, that completely changed. She walked me through all the elements, settings, features, connectors, and capabilities within Claude, and after we hung up it felt like I was in that scene from A Beautiful Mind where all the equations are running across the screen. Once I realized what was possible with the right setup, I was off to the races.
I realized that instead of being on the receiving end of AI’s generic frame of reference, I can make a setup where AI is on the receiving end of MY frameworks and expectations. She essentially showed me how I could make Claude a mirror-image of my own mental maps.
It took a lot of thinking, talking, and typing, but now I've got over 50 fully custom skills that I converted into a plugin I shipped on GitHub (and I had zero dev experience prior).
Nicole helped me turn my plugin plus client context and Anthropic API to create a private, password-protected app for clients that’s my marketing and strategy frameworks, trained on their business, that they can interact with. It’s an implementation partner, a private tutor, a pressure-testing strategist, and a mindset coach that helps my clients at 10 PM on a Tuesday when I’m not in my inbox. It can help them with everything from copywriting to optimizing ads to contextualizing marketing efficiency inside business financials to mindset coaching.
I went from a complete Claude novice to a top 0.1% user in terms of sophistication and efficiency in a matter of two months. I never start from a blank page, I never have to rely on my crappy memory, and I’ve never had to lower my standards.
If you’ve been on the fence about AI and unimpressed with it so far, I can almost guarantee you’re not using it right, and you need Nicole’s expertise. The clarity is worth every penny.
Gabi Day · CEO + Founder, Bright Body
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